MBAMM – Master of Business Administration (Marketing Management): IGNOU Programme Details, Syllabus, Fees & Notes

MBAMM at a glance

Programme overview

The programme builds general management skills first, then moves into marketing. IGNOU lists these objectives: understanding business management, developing a competency-based approach, learning what corporations expect from managers, building skills for profitable business operations, and developing marketing skills.

IGNOU says graduates are prepared for roles in brand management, market research, digital marketing, sales strategy and product development across PSUs, private firms, multinationals and startups.

Eligibility

Programme structure and credits

The programme has 28 courses: 19 core courses, 8 specialisation courses and 1 project course (MMPP-001), which counts as two courses for fees but one for registration.

Semester-wise course list

Semesters 1 and 2 are fully compulsory. Every course below is 4 credits except the project.

Semester 1 (7 core courses)

Semester 2 (7 core courses)

Semester 3 (2 core, 4 specialisation, project)

Semester 4 (3 core, 4 specialisation)

What the key marketing courses cover

IGNOU's course pages give these overviews. Detailed unit-wise content is in the study material, which is also available on IGNOU's eGyanKosh repository.

• MMPC-006 Marketing Management: four blocks covering marketing fundamentals and consumer behaviour, product and pricing decisions, distribution and promotion, and emerging trends such as services and digital marketing.
• MMPM-001 Consumer Behaviour: 4 blocks and 15 units on buyer behaviour models, perception, motivation, personality, family, reference groups and culture.
• MMPM-002 Sales Management: sales functions and process, selling and communication skills, sales force management and sales planning and control.
• MMPM-003 Product & Brand Management: product planning, new product development, branding, positioning, brand equity and global brands.
• MMPM-005 Marketing of Services: 4 blocks and 14 units, including the extended 7Ps marketing mix and service quality.
• MMPM-007 Integrated Marketing Communication: advertising campaigns, media planning, sales promotion, direct marketing, public relations, digital marketing, and legal and ethical issues.
• MMPM-008 Rural Marketing and MMPM-009 Retail Management: rural market dynamics, and retail formats, store location, merchandising, sourcing and CRM.

Fee structure

IGNOU lists Rs. 72,500 for SAARC students and US$ 6,000 for non-SAARC students. Registration and development fees apply, and examination fees are not included in the programme fee. The prospectus mentions Rs. 200 per theory course and Rs. 500 for project evaluation, and a 15% discount for choosing digital study material. Fees can change, so confirm on the IGNOU admission portal.

Assignments, exams and passing

• Assignments: 30% weightage, one graded assignment per course. You cannot sit the term-end exam for a course without submitting its assignment.
• Term-End Examination (TEE): 70% weightage, held twice a year in June and December. You must fill the exam form afresh for every session.
• Passing: you need an overall C grade, which is 50% to 59.9%. Grades: A is 80% and above, B is 60–79.9%, C is 50–59.9%, D is 40–49.9%, E is below 40%.
• Assignment dates (tentative, per prospectus): 30 April for the January–June cycle and 31 October for July–December. Always check the date printed on your assignment.

Project (MMPP-001)

The project is evaluated only on the project report, and no separate study material is provided. Key rules from the prospectus:

• Your synopsis must be approved before you start the project work. ODL learners send it to the Regional Director of their Regional Centre.
• The guide must meet IGNOU's eligibility criteria, for example an approved academic counsellor or a management professional with at least 5 years' relevant experience.
• The report should be about 50 to 60 double-spaced pages, not exceeding roughly 18,000 words excluding appendices.
• Include the approved synopsis, the guide's bio-data and a signed Certificate of Originality. The report must be free of plagiarism.

Exit option

If you complete the semester 1 and 2 courses (56 credits), you can request an exit and receive the Post Graduate Diploma in Management (PGDIM). The full MBA requires all 28 courses.

Frequently asked questions

Official resources

• IGNOU MBAMM programme page
• MBA Student Handbook and Prospectus (2026)
• MMPP-001 Project Guidelines
• IGNOU admission portal

This is an independent educational support website and is not the official website of IGNOU. Students should verify important academic information through official IGNOU sources.