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Tutor Marked Assignment
BRL-010: Buying and Merchandising – II
Course Code: BRL-010
Assignment Code: BRL-010/TMA/2024-25
Coverage: All Blocks
Maximum Marks: 100
(A) Short Type Questions
- What do you mean by merchandising? Describe its process. (10)
- What do you mean by buying behaviour of retailers? How has it undergone changes during the last few years? (10)
- What is pricing? Explain different types of pricing commonly used in the retail business. Discuss different factors that affect pricing of merchandising in the retail business. (10)
- Distinguish between any two of the following:
a) Product development and Product Sourcing
b) Net return on inventory and Gross margin return on inventory
c) Direct Expenses and Indirect Expenses
d) Shopping Products and Specialty Products (10) - Write short notes on any two of the following:
a) Markdowns
b) Open to buy (OTB)
c) Sales curves
d) Shopper’s Stop (SS) (10) - Briefly comment on any two of the following:
a) “Objectives of the buying process at an operational level”
b) “Every product category and brand which deals with life-style or fashion operates generally in the core and fashion range”
c) “Unit planning is another way of placing orders for the requirement of the merchandise”
d) “Savla store caters to the needs of especially middle class” (10) - Describe briefly the current retail scenario in India. Which products command the top position in retail at present? (10)
(B) Essay Type Questions
- Explain the steps involved in the development of new products. (15)
- What do you mean by ‘Method of Presentation’? Discuss ideal presentation standards in the retail store giving suitable examples. (15)
Tutor Marked Assignment
BRL-011: Retail Operations and Store Management – II
Course Code: BRL-011
Assignment Code: BRL-011/TMA/2024-25
Coverage: All Blocks
Maximum Marks: 100
(A) Short Type Questions
- Explain the compensatory and non-compensatory models in the consumers’ decision-making process for evaluating brands on multiple attributes. (10)
- What is store design? Explain the important elements of store design. (10)
- What is a broad price policy? Which are some of the broad price policies a retailer can choose from? (10)
- Distinguish between the following:
- Retail Operations and Store Management
- In-store and Online Retail Operations
- Centralized and Decentralized Inventory Management
- Seasonal and Perpetual Inventory Systems (10)
- Write short notes on the following:
- Store Layout
- Employment Agency
- Net Landed cost
- String (10)
- Briefly comment on the following:
- “In a sharing arrangement there could be a vertical co-operative advertisement.”
- “Price penetration strategy may achieve the sales revenue.”
- “Customer retention in the marketing effort is considered to be of utmost importance.”
- “Inventory management is the heart of store operations.” (10)
- Explain the concept of ethical retailing. Which are the three major areas of retailing where ethical behaviour counts? Elaborate them briefly. (10)
(B) Essay Type Questions
- Define profit margin and its significance in retail business. List down the options available to a retailer for improving profit margin of the store. (15)
- Explain the Balanced Scorecard perspectives with reference to a retail business –taking at least two perspectives as example. (15)
Assignment for Visual Merchandising & Store Management (BRL-012)
Academic Year: 2024-25
Maximum Marks: 100
All Blocks
(A) Short Type Questions
- Discuss in detail the different types of displays. Explain the essentials of a good display. (10)
- Discuss how color acts as a tool of communication. (10)
- Explain the display approach and merchandise presentation for Restaurants and Bars. (10)
- What are the differences between Departmental Stores and Specialty markets? (10)
- Explain the In-store Merchandise presentation for Homeware. (10)
- Discuss the comparative study across retail formats. (10)
- Explain the features of Malls, Departmental stores, and Neighborhood grocery stores. (10)
(B) Essay Type Questions
- Discuss the essential features of visual merchandising. Also, explain the prerequisites while planning for visual merchandising. (15)
- Explain the types of fixtures for In-store visual merchandise for food and groceries. (15)
Tutor Marked Assignment
Course: Customer Value Management (BRL-013)
Academic Year: 2024-25
Maximum Marks: 100
All Blocks
(A) Short Type Questions
Q.1 Discuss the factors influencing customer value generation. (10)
Q.2 Elaborate various determinants of the customer value expectations. Explain those determinants with examples from your personal experiences. (10)
Q.3 Discuss the stages of Perceptual Process in detail. (10)
Q.4 Explain the role of appropriate customer feedback process in customer value generation process. (10)
Q.5 Discuss the need and importance of customer value communication. (10)
Q.6 Is good service quality a cost or a revenue producer? Discuss with the help of examples. (10)
Q.7 Discuss the ways in which any retailer can retain their valuable customers. (10)
(B) Essay Type Questions
Q.8 Explain the service recovery process. What are the various service recovery strategies? Explain. (15)
Q.9 What is RFID? Explain the role of RFID in creating customer value? How is it different from bar code? (15)
Tutor Marked Assignment
Course: IT Application in Retail (BRL-015)
Academic Year: 2024-25
Maximum Marks: 100
All Blocks
(A) Short Type Questions
- Why is information system important in retail business? Discuss the benefits of information system in retail. (10)
- What is meant by CRM? How does it differ from social CRM? (10)
- What are the areas of big data analytics in retail? Explain any two with their respective KPIs. (10)
- Distinguish between the following: (10)
a) E-commerce and Brick-and-Mortar
b) Omni Channel Retailing and Single-Channel Retailing
c) Traditional customer feedback and IT-Enabled Feedback Systems
d) Mobile-based Application and Web-based Application in Retail - Write short notes on the following: (10)
a) Vendor master in retail
b) WLAN
c) Loyalty Management
d) Business Intelligence (BI) - Briefly comment on the following: (10)
a) “Information system is a combination of computer technology and other components.”
b) “E-tailing is a new concept in India and online retailing is a tedious task here.”
c) “Technology is much more than just computers.”
d) “Seeing the growth of retail industry, it can be safely said that future of MMS is bright in India.” - What is meant by online retailing? Discuss the advantages and shortcomings of e-retailing. (10)
(B) Essay Type Questions
- What do you understand by campaign management? Discuss the process of implementing campaign management. (15)
- Explain Integrated Retail Execution System (IRES). Describe the components of Store Execution System. (15)