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The image you uploaded is a Tutor Marked Assignment (TMA) for the course “Overview of Retailing” with the course code BRL–001. The assignment code is BRL–001/TMA/2024-25, and it covers all blocks. The maximum marks for the assignment are 100. The assignment consists of two sections: Short Type Questions and Essay Type Questions.
Here’s a brief summary of the assignment:
(A) Short Type Questions
- Emerging trends and challenges in Indian retailing. (10)
- Understanding consumer behaviour and influencing factors. (10)
- Theories of structural changes in retailing and classification of retail formats. (10)
- Distinguishing Cross merchandising from merchandise and factors for procuring merchandising. (5+5)
- Importance of visual merchandising in store design. (10)
- Role of financial management in retailing and key issues. (10)
- Short notes on:
- VAT (5)
- The Consumer Protection Act, 1986 (5)
(B) Essay Type Questions
- Technology’s role in customer relationship management and precautions for adopting new technology in retail. (15)
a. Assessing human resource requirements in a retail organization and the role of employment opportunities in organized retail. (7+8)
b. Concept, advantages, and limitations of franchising.
Tutor Marked Assignment
BRL-002: Retail Marketing and Communication
Course Code: BRL-002
Assignment Code: BRL-002/TMA/2024-25
Coverage: All Blocks
Maximum Marks: 100
(A) Short Type Questions
- Explain the stages of consumer decision-making process. (10)
- Describe the different qualities of salespersons engaged in personal selling. (10)
- Explain the different types of sales presentations. (10)
- Explain a few strategies to be used for budget sourcing. (10)
- What are the different types of stores? Explain them briefly. (10)
- What are the objectives of In-Store promotions? Elaborate. (10)
- Explain different methods for promotional budget. (10)
(B) Essay Type Questions
- Explain various categories of advertising with suitable examples. (15)
- What do you mean by Personal selling? Explain the importance of Personal selling from the point of view of manufacturers. (15)
Tutor Marked Assignment
BRL-003: Retail Management Perspectives & Communication
Course Code: BRL-003
Assignment Code: BRL-003/TMA/2024-25
Coverage: All Blocks
Maximum Marks: 100
(A) Short Type Questions
- What are the design considerations for working out a suitable retail organization structure? Explain. (10)
- What are the various types of plans? Explain in detail. (10)
- What is accounting process? Explain the importance of books and accounts. (10)
- What is intercultural sensitivity? Elaborate. (10)
- Define leadership. What are the functions of leadership? Explain the different leadership styles. (10)
- Write about five best practices of customer communication management. (10)
- What are the benefits of listening? Discuss the types of listening and poor listening habits. (10)
(B) Essay Type Questions
- Explain the concept of Transactional analysis and its application to retail interactions. (15)
- What is non-verbal communication? Explain the various types of non-verbal communication processes. (15)
Tutor Marked Assignment
BRL-004: Customer Service Management
Course Code: BRL-004
Assignment Code: BRL-004/TMA/2024-25
Coverage: All Blocks
Maximum Marks: 100
(A) Short Type Questions
- What is customer service? What do you understand by the terms ‘single bagger’ and ‘double bagger’? Explain with examples. (10)
- Briefly explain the classification of customer service with examples. Discuss the goal of any customer service. (10)
- What are the main reasons of customer objections? Describe various ways of handling customer objections. (10)
- How does the role of salesperson vary with the different retail formats? Explain giving suitable examples. (10)
- Explain the types of customer personalities. Describe the methods through which closing of sales can be effectively done. (10)
- Discuss the benefits of service quality management to a retail firm. What are the issues to be focused for delivery of superior service quality? (10)
- Write a short note on the following: (5+5)
a) Customer satisfaction
b) Loyalty programmes
(B) Essay Type Questions
- Discuss the reasons for customer grievances. Explain how aggrieved customers behave when they identify and experience service deficiencies and failures. (15)
- a) Explain the concept of internal customer satisfaction through an appropriate retail example. (7+8)
b) What do you understand by educating the customer. Discuss the advantages and pitfalls therein.